Web — Démo — Nox Padel — 2025
Nox
A demo product page for a padel racket: nine chapters pinned to the scroll, where the specs arrive as a story rather than a spec sheet.
The project
A classic product page lists specifications. This one tries to make you feel them.
I split the AT10 Genius 18K presentation into nine chapters, each pinned to scroll progress. You don't read the page, you travel through it: the racket reveals itself piece by piece, and each spec arrives at the moment it means something rather than in a table at the bottom.
It's a demo, not a commission — I picked a racket I actually like so I'd have something to say. The exercise was testing how far a narrative scroll can go before it becomes tiring: how fast to move between chapters, when to let things breathe, and how to never make the visitor feel held hostage.
My role
Alone on all of it: art direction, narrative structure, development and animation. A demo project, with no commercial relationship to the Nox brand.
Technologies
- Scrollytelling
- React
- Three.js